![](https://usercontent.one/wp/basvanderveer.nl/wp-content/uploads/2023/04/0021-scaled.jpg?media=1681474239)
In early 2019 Studio Bas van der Veer set out to work on a self-initiated research and design thesis with the intention to create a new iconic coffee cup or glass for the mass market. An interesting design challenge to combine high quality and interesting design solutions with a strictly industrial approach when it comes to production , materials sustainability and handling.
The goal we set ourselves then was to create a number of proposals that not only look truly iconic and appealing, but also meet all the other criteria for it to be commercially viable and successful in the real world.
![ARCO close up NOBRAND e1682065358984](https://usercontent.one/wp/basvanderveer.nl/wp-content/uploads/2023/04/ARCO-close-up-NOBRAND-e1682065358984-480x480.jpg?media=1681474239)
![Switch 02 nobrand e1682065551605](https://usercontent.one/wp/basvanderveer.nl/wp-content/uploads/2023/04/Switch-02-nobrand-e1682065551605-480x480.jpg?media=1681474239)
![0011](https://usercontent.one/wp/basvanderveer.nl/wp-content/uploads/2023/04/0011-1405x1405-480x480.jpg?media=1681474239)
![ARCO family2](https://usercontent.one/wp/basvanderveer.nl/wp-content/uploads/2023/04/ARCO-family2-480x337.jpg?media=1681474239)
![001 nolabel](https://usercontent.one/wp/basvanderveer.nl/wp-content/uploads/2023/04/001-nolabel-1801x1801-480x480.jpg?media=1681474239)
![0021 scaled e1682065685459](https://usercontent.one/wp/basvanderveer.nl/wp-content/uploads/2023/04/0021-scaled-e1682065685459-480x480.jpg?media=1681474239)