In early 2019 Studio Bas van der Veer set out to work on a self-initiated research and design thesis with the intention to create a new iconic coffee cup or glass for the mass market. An interesting design challenge to combine high quality and interesting design solutions with a strictly industrial approach when it comes to production , materials sustainability and handling.

The goal we set ourselves then was to create a number of proposals that not only look truly iconic and appealing, but also meet all the other criteria for it to be commercially viable and successful in the real world.